Tres buenas ideas para todos los bolsillos.
Mis amigos de Euro RSCG Australia me enviaron este maravilloso video y el comentario que transcribo literalmente : Euro RSCG Australia is changing its name to Havas Worldwide. But that’s not the only thing that’s about to change. The team started Project Change – a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found that 97% of Australians are unhappy commuting. It’s time to spread some change.
The agency baked several hundred cookies and outfitting an old fold mustang and took to the streets at peak hours in Sydney, Melbourne and Brisbane and “sold” the cookies for a low price of a smile. Yes, a smile.
The campaign not only spreads happiness but it probably built awareness around the new company. What do you think?
No es tanto la idea, sino como se implementa, viraliza y comunica lo que la hace más grande de lo que es.
Este video está dando la vuelta al mundo. Un buen ejemplo de cómo usar las redes sociales para comunicar de una forma alternativa